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Marketing y emprendimiento
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  • Digital Disruption and Transformation
    Simon van Wyk / Ray Welling
    They say a year on the Internet is like a dog year— seven years to every one as the pace of change has disrupted and transformed nearly every aspect of our lives from commerce to entertainment to what we do when waiting for a bus.However, throughout these massive changes, a few fundamental principles of business have continued to apply for organisations that want to succeed in...
    Recíbelo en 3 días

    20,03 €

  • Grow Fast, Grow Global
    Sarah Carroll
    Finalist in the Business Book Awards 2019Do you want more online sales? Seize the opportunity and sell to customers around the world.No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.The internet has opened up the ...
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    23,64 €

  • The Making of a Medical Mogul, Vol 2
    Dr. Draion Burch
    As a doctor, you are expected to never make mistakes. You have studied, trained, and devoted all of your time to your work and your patients, and you have seen extraordinary outcomes—but the constant stress, long hours, and time away from your family are starting to take a toll on your happiness, and you have lost your sense of purpose. So how do you get it back?Returning with ...
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    35,81 €

  • Sports Media, Marketing, and Management
    Information Reso Management Association
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive view of the sports industry as it contains timely research on brand management, social media, and sports tourism marketing. Sports Media, Marketing, and Management: Breakthroughs i...
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    322,00 €

  • Choice Factory
    Richard Shotton
    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing w...
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    18,99 €

  • Use Your Dreams to Develop Your Next Book, Creative Project, or Business Idea
    Gini Gini Scott
    USE YOUR DREAMS TO DEVELOP YOUR NEXT BOOK, CREATIVE PROJECT OR BUSINESS IDEA covers these key topics:- How dreams have inspired many projects and decisions that have changed the world;- Remembering and keeping track of your dreams by writing them down;- Understanding the meaning of your dreams;- Using a dream to brainstorm new ideas and turn them into a reality;- Guiding your d...
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    11,14 €

  • The New Startup
    David Pike
    Do you want to be your own boss? Are you working in a cubicle, counting down the hours until 5 o’clock (or later) when you can leave the office? Are you unemployed? This book is for you. Starting a business might seem like a complex maze, but there are steps and guidelines you should follow. Based on my personal experience of 10+ ventures, research on entrepreneurship, and conv...
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    14,55 €

  • Maverick Leadership
    Marc Roth
    The term maverick as used in the cattle industry refers to an individual animal that doesn’t feel the need to stay with the herd. Maverick Leadership describes the circumstances, in the author’s early life, that led him to become highly independent and intensely competitive. Perhaps more than any other single event, it was this independence that enabled the author to surround h...
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    9,25 €

  • Mapping Managerial Implications of Green Strategy
    George Tesar / Hamid Moini / Olav Jull Sørensen
    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping ...
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    112,66 €

  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
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    216,29 €

  • Holistic Approaches to Brand Culture and Communication Across Industries
    The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source...
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    294,98 €

  • Be a Success Maverick
    Paul Finck
    Several powerhouse authors sharing their inspirational 'Success Maverick' stories concerning their individual success and what they have done different through their lives to create the results they have achieved. An absolute must read for anyone who wants to be successful in life. ...
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    11,09 €

  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
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    308,25 €

  • How to Promote Your Self-Published Kindle Books for Free
    Oliver Markus Malloy
    So you've written a book. Congratulations! Join the club. Get in line. The restrooms are in the back. Today there are thousands upon thousands of self-published authors. Most of them are invisible. Nobody knows about them or their books. The sad truth is that writing a book is the easy part. Getting it out there, getting it seen, that's the hard part. But you've pr...
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    3,45 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
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    7,33 €

  • How To Market A Book
    Joanna Penn
    Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothi...
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    15,52 €

  • The Shortest Distance Between You and Your New Product, 2nd Edition
    Katherine Radeka
    Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster.When you can get your product into customers' hands faster, you see your vision brought to life sooner. You can beat any competition to market with your best ideas. You can shorten th...
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    18,92 €

  • Your Book is the Hook
    Karen Williams
    Writing a book is a great way for business owners to inspire and educate their clients, and leverage their knowledge and expertise.It will help you to get known for what you do, establish yourself as an authority, and get noticed by more people who need your help.In Your Book is the Hook, Karen takes you through her proven six-step process to plan, write, publish and market the...
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    13,03 €

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
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    25,15 €

  • Jeff Shavitz on The Power of Residual Income
    Jeff Shavitz
    Jeff Shavitz on The Power of Residual Income: You Can Bank on It! details the vast differences between residual/recurring income and transactional revenue. Having experienced both business models, Jeff uses real-life examples from his payment-processing career (a residual-based business) in contrast to his promotional products business (a transactional-based business). This boo...
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    27,11 €

  • Managing Public Relations and Brand Image through Social Media
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Particip...
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    256,02 €

  • Be Your Brand
    Regan Hillyer
    Confused, overwhelmed, or seriously lacking focus when it comes to your personal brand? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn’t work? The questions were endless. The biggest reason was, simply, I didn’t have a personal brand!  Fast forward 60 days and I now sit here ...
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    15,24 €

  • Brownie Wise, Tupperware Queen
    Fergus Mason
    In 1950 a saleswoman living in Florida decided to find a fun new way to market an unexciting product – reusable food containers. She already had plenty of experience selling household goods but now she wanted to try something different, and she was after a quirky, lively way to sell things. The solution she chose was being used to sell brushes in the USA by the late 1930s, but ...
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    8,04 €

  • Global Marketing Strategies for the Promotion of Luxury Goods
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Lu...
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    262,46 €

  • Global Perspectives on Contemporary Marketing Education
    A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrockete...
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    249,29 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
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    12,01 €

  • Strategic Tools and Methods for Promoting Hospitality and Tourism Services
    Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides int...
    Recíbelo en 3 días

    255,90 €

  • Garage Sale Guide For Beginners
    Dale Blake
    The garage sale, the yard sale, the rummage sale...It makes just as much sense now to hold one; it's just as much fun as to attend one. Garage sales make sense because they can make you money. Rather than throw out your old cluttering mess, or allowing it to fester and take up space in your home, with a bit of hard work and planning, you can transform that mess into a nice litt...
    Recíbelo en 3 días

    5,75 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João J. M. Ferreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Recíbelo en 3 días

    492,67 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Öncel Taşkıran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
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    439,46 €


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