What Sponsors Want

What Sponsors Want

What Sponsors Want

Mark Harrison

68,59 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9789811219016
68,59 €
IVA incluido
Disponible

Selecciona una librería:

  • eBook Movil
  • Librería 7artes
  • Librería Carmen
  • Donde los libros
  • Librería Kolima
  • Librería Elías
  • Librería Proteo

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • LinkedIn Lead Rush
    Edwards Drew
    If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important step in the right direction, one last small piece of the “LinkedIn marketing puzzle???' is going to be enough to make it all start happening for you…then th...
    Consulta disponibilidad

    16,59 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • The Ad War
    Matt Hrushka
    Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. ...
    Consulta disponibilidad

    19,03 €

  • Author Power
    Lynn Isenberg
    Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special thanks to SpacePen.com. Author Power is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher...
    Consulta disponibilidad

    39,54 €

Otros libros del autor

  • The Economics of Coercion and Conflict
    Mark Harrison
     The papers brought together in this volume represent a decade of advances in the historical political economy of defence, dictatorship, and warfare. They address defining events and institutions of the world in the twentieth century: economic consequences of repression and violence, the outcomes of two world wars, and the rise and fall of communism. They cross traditional disc...
    Disponible

    190,88 €

  • Nostradamus
    Mark Harrison
    During the 16th century, a Frenchman named Michel de Nostredame wrote a series of one thousand four-lined verses called quatrains. These quatrains were marketed as predictions about the future.Over the four hundred and fifty years or so since Nostradamus’s death, the belief in his powers of prophecy has grown. There are now millions of people worldwide who have an interest in t...
    Disponible

    21,91 €

  • Medicine and Victory
    Mark Harrison
    ...
    Disponible

    70,31 €

  • Property Negotiation
    Mark Harrison
    Aimed at UK property investors, Property Negotiation will teach you how to get the best price for your next property. ...
    Disponible

    33,72 €

  • A Brit Of Trivia
    MARK HARRISON
    A Brit Of Trivia is the answer to every trivia lovers dream! Whether you want to make your own entertainment at home or maybe pass the time on your way to a trip, here is a unique book which includes mystery objects, mystery eyes, mystery puzzles, name that person, state capital maps, name that year, tie breakers, true or false and over 1000 other questions. Test your intellect...
    Disponible

    17,56 €

  • Accounting for War
    Mark Harrison
    ...
    Disponible

    75,96 €