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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Joana Coutinho de Sousa

216,29 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9781522548348
Páginas:
480
Encuadernación:
Rústica
216,29 €
IVA incluido
Disponible

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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

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