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El AVC del marketing digital

El AVC del marketing digital

El AVC del marketing digital

Raquel Oberlander / Roy Shahaf

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Editorial:
Ediciones Experimenta
Año de edición:
2020
Materia
Comunicación y presentación empresarial
ISBN:
9788418049132
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IVA incluido
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Sobre IBD

¿Cómo hacer publicidad en la era digital? ¿Cuáles son los principios que hacen que ciertos contenidos sean virales y otros no? ¿Cómo hacer que el marketing funcione? ¿Cómo utilizar las redes sociales con efectividad?Con una mirada práctica, se exponen principios y explican criterios relacionados con el marketing tradicional y, especialmente, el digital. Pero lo que realmente ofrece a los lectores es la posibilidad de aprender a diseñar una estrategia exitosa que permita convertir sus acciones en resultados, cuantificables y escalables, para obtener clientes, donantes, voluntarios, suscriptores, compradores o votantes.«No sé si este libro tiene todas las respuestas, pero seguramente te cambiará las preguntasPipe Stein Director de Notable Publicidad

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