Inicio > > Informática: cuestiones generales > Aspectos éticos y sociales de la informática > Customer Knowledge Management
Customer Knowledge Management

Customer Knowledge Management

Customer Knowledge Management

Minwir Al-Shammari

216,86 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2009
Materia
Aspectos éticos y sociales de la informática
ISBN:
9781605662589
Páginas:
88
Encuadernación:
Cartoné
216,86 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería 7artes
  • Donde los libros
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

Artículos relacionados

  • Enterprise Service Computing
    Robin G. Qiu / Robin GQiu
    ...
    Disponible

    89,04 €

  • Strategic Data-Based Wisdom in the Big Data Era
    Deanna Klein / John Girard / Kristi Berg
    The ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets. Strategic Data-Based Wisdom in the Big Data Era combines the latest empirical re...
    Disponible

    268,95 €

  • Information and Communication Technologies Management in Turbulent Business Environments
    S.C. Lenny Koh / S.CLenny Koh / Stuart Maguire
    In today’s world, widespread change in business and technology creates a dynamic and chaotic work environment, pushing intelligent use of information communication technologies (ICTs) to succeed. Information and Communication Technologies Management in Turbulent Business Environments informs today’s business managers of important ICT strategy in changing business environments, ...
    Disponible

    217,03 €

  • Harnessing Knowledge Dynamics
    Mark E. Nissen / Mark ENissen
    ...
    Disponible

    83,96 €

  • Social Knowledge
    For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, and a host of other organizational challenges. Social Knowle...
    Disponible

    236,35 €

  • Best Practices and Conceptual Innovations in Information Resources Management
    Mehdi Khosrow-Pour
    Continuous technological innovation amidst the increasing complexity of organizational structures and operations has created the need to achieve a new level of skillful performance and innovative procedures within the information resources management sector. Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Pr...
    Disponible

    256,18 €

Otros libros del autor

  • Customer-Centric Knowledge Management
    Minwir Al-Shammari
    Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers’ needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Mana...
    Disponible

    229,73 €

  • Knowledge Management in Emerging Economies
    Minwir Al-Shammari
    Knowledge is evolving in the new economy as a distinctive core competency and as a main source of wealth for many countries as well as companies. Managing knowledge as a non-depleting corporate resource can help in the creation of sustainable competitive advantage for today’s competitive and globalized business world. Knowledge Management in Emerging Economies: Social, Organiza...
    Disponible

    236,58 €