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Consumo Infantil em Supermercados

Consumo Infantil em Supermercados

Leonardo Bianchi

85,65 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9786139600700
85,65 €
IVA incluido
Disponible

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Sobre IBD

A proposta do autor é mostrar a importância dos estudos no campo do comportamento do consumidor, sendo mais claro: consumo infantil. Entender como as crianças se comportam no varejo e o quanto podem influenciar no consumo das famílias. No Brasil, as crianças não aprendem a lidar com dinheiro, logo, terão ao longo da vida dificuldades em tomar decisões. Perdem com isto a autonomia, liberdade e a capacidade de lidar com dinheiro e poupança. A evolução do país está intimamente ligada ao tema!

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