Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies

 

255,88 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2016
ISBN:
9781466697768
Páginas:
192
Encuadernación:
Bolsillo
255,88 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería 7artes
  • Donde los libros
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Artículos relacionados

  • E-Commerce Adoption and Small Business in the Global Marketplace
    Brychan Thomas / Geoff Simmons
    Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportuni...
    Disponible

    236,39 €

  • E-Commerce for Organizational Development and Competitive Advantage
    As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing...
    Disponible

    242,87 €

  • Innovations in SMEs and Conducting E-Business
    Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportu...
    Disponible

    256,10 €

  • Trust in E-Services
    Ronggong Song
    ...
    Disponible

    93,33 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Internet-Enabled Handheld Devices, Computing, and Programming
    Wen-Chen Hu
    The computing power and Internet connectivity of handheld devices has increased exponentially, creating a vast realm of potential applications in mobile commerce and personal information management. Internet-Enabled Handheld Devices, Computing, and Programming: Mobile Commerce and Personal Data Applications comprehensively reviews the state of handheld computing technology and ...
    Disponible

    216,94 €